Nissan – Driving the voice of commercial confidence
Client: Nissan Nordic Europe
Role: Creative Director / Lead Writer
Discipline: VOICE / COPYWRITING / CAMPAIGN CONCEPT
Voice
Shaped a voice for Nissan’s commercial vehicles that spoke directly to business owners, tradespeople, and fleet managers — no hype, no fluff. The tone was hardworking, confident, and sharply practical. Built around value, reliability, and smart tools for real work.
Copywriting
Developed the campaign platform and brand messaging for Nissan LCVs across the Nordics. Wrote hero copy, dealer kits, campaign headlines and full regional adaptation for multiple markets.
Key concept line:
“Built for your business. Ready for your life.”
Balanced commercial capability with everyday utility — a rare tone in the LCV segment.
Brand Voice
Key Traits:
Straight-talking – no gimmicks, just hard proof
Reliable and real – language that works as hard as the vehicles
Utility-first – features turned into business outcomes
Emotionally pragmatic – work meets life, without the lifestyle fluff
This wasn’t a voice built for car shows. It was built for Monday mornings, supply runs, and tools in the back. The result? A tone that made Nissan LCVs mean serious business — with smart, human copy that moved vehicles and minds.
