Meet The Global Brand Writer
Boyd Benkenstein
Founder, Language Architect, copywriter
I’m the founder of The Global Brand Writer™ — a brand writing system built to redefine how brands express who they are in the age of AI.
With over two decades shaping voice and brand language across five continents, I bring a crafted, human approach to clarity, tone, and brand identity. I am a brand clarity absolutist - the true capital of words and language that brands and businesses build upon to grow stronger in the long term.
From automotive icons to healthtech disruptors, from industrial innovators to luxury houses, I’ve worked with leadership teams across Europe, the Middle East, Africa, and Asia to create brand voice systems that connect strategy with soul.
My work lives at the intersection of human insight and machine intelligence — helping brands communicate with meaning, lead with language, and write with conviction.
At every level, my belief is simple:
Brilliant brands aren’t built by accident.
They’re written — with clarity, craft, and conviction.
I am always ready to talk on brand!
boyd@globalbrandwriter.com
Helsinki +358 45 6763508 | Budapest +36 30 2754937
Writing that defines the brand.
Not just fills the feed.
The Global Brand Writer™ is about using language to sharpen positioning, express purpose, and build brand value — leveraging the best of my global brand human and latest AI skills.
In the age of AI automation, clarity is the real intelligence. For brands, in the long-term, clarity is capital.
Let’s have a word?
I’m always ready for a good brand and business discussion. Just get in touch!