Executive Perspectives
Executive Perspectives is a collection of insights, observations and anecdotes drawn from nearly three decades of working with, building and experiencing brands around the world.
They have also helped form the thinking behind The Global Brand Writer™ and Brand GP™: practical tools developed from experience rather than theory alone.
Learn the trade. Practise the craft. Pass it on.
— Boyd Benkenstein
Executive Brand Leader
Commercial & Cultural Intelligence for Brand Leadership
What makes a brand perform?
A new brand intelligence system built from decades of global experience - and designed to make every brand decision count.
The passion was global. The opportunity was local.
Football and beer passion overflows with Tiger Beer and Tiger FC Football marketing platform in Southeast Asia
When Brand love meets market reality
What Land Rover in the Gulf taught me about heritage, reputation and the uncomfortable truth that you can’t force the market to love your brand
The True Strength of Stihl
STIHL has spent 100 years doing something extraordinary: evolving with the world without losing what it makes it, unmistakably, STIHL. How do they do this?
Keep Your Ear to the Ground
The most dangerous drift may be the kind that works. Brand drift rarely begins with an obviously terrible decision. Usually the opposite.
The Red Kiosk
A childhood landmark in Africa and what it taught me about how brands earn a place in people's lives.
Brand Drift & the AI Accelerant
Generative AI did not invent brand drift. It removed the friction that used to slow it down long enough for someone to notice.
Commercial & Cultural Intelligence
How the interaction between commercial ambition and cultural perception determines whether brands grow, stall or quietly lose their competitive position.