Bogányi – Writing the voice that redefined piano sound and design.
Client: Bogányi Piano
Role: Brand Copywriter / Director
Discipline: VOICE / COPYWRITING
Voice
Crafted a verbal identity as bold and precise as the instrument itself. The tone blends humility with premium art elegance — balancing deep respect for tradition with quiet confidence in innovation. Every word reflects Bogányi’s pursuit of “sound beyond time”.
Copywriting
Wrote the brand story, global launch film, website copy and product language — all composed to capture the spirit of an instrument that breaks with 200 years of piano convention. Not a reinvention of sound. A redefinition of it. See more at boganyi-piano.com
Brand Voice
Key Traits:
Confident, not boastful — leads with purpose, never provocation
Refined clarity — minimalist in style, maximalist in emotional precision
Tradition-aware, future-led — speaks with reverence, not nostalgia
Sound-first language — all messaging composed to serve the sonic breakthrough
The Bogányi piano doesn’t compete with legacy. It creates a new category. The voice had to do the same — elegant, inventive, and quietly revolutionary.
